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Customer Relationship Management

Customer acquisition and retention is critical to the profitability of any organisation.  Increasingly, the ability to treat customers differently is a key competitive weapon that best in class organisations are exploiting.  Companies that devote their energies to developing customer focussed data and processes are seeing this investment converting to year on year bottom line growth.

How can CRM help you win more business?

Enhancing customer intimacy through an effective CRM strategy can arm you with the knowledge you need to grow your business by indentifying opportunities, allowing you to focus on key clients and ‘must win’ business. Morse has a wealth of experience in developing and enhancing CRM applications such as:

• Developing a CRM vision and execution plan
• Enterprise CRM implementations
• Migrations from legacy to contemporary CRM solutions
• Mobile CRM

Morse’s mobile solutions extend CRM into the field by providing mobile access to key business information on Blackberry ^TM or Windows^TM mobile devices.  Morse also provides a CRM managed service platform that enables clients to concentrate on winning and delivering business in the knowledge that the need for continued investment in applications management and hardware has been removed.

Morse can provide enabling technology from both SAP and Microsoft Dynamics to support your CRM strategy.

What is our approach?

Morse can help you convert your CRM strategy into a benefits driven programme of work that optimises business processes to deliver a CRM solution that will underpin enhanced customer relationships. We approach any engagement from the perspective of solving a business problem and not simply implementing a suite of software. 

A key learning from our numerous implementations is that any CRM solution must be highly useable.  Our dedicated and unique Usability Practice ensures that any solution is built around an engaging user experience that delivers both a high rate of user adoption and an accelerated implementation timescale.