We tailor our services to your needs and your objectives. However, a typical market positioning or competitive strategy formulation engagement would consist of the following activities:
- Market analysis
- Industry analysis – market scope, financial, trends
- Demand perspective – customers, propositions, buying
- Competitive landscape – competitors, relative strengths
- Positioning analysis
- Competitive positioning
- Market positioning options and propositions
- Competitive assessment – SWOT
- Competitive strategy – vision and USP
- Validation
- Gap analysis and implementation planning
- Change identification
- Initiative scoping and elaboration
- Implementation planning
For more information on our Market Positioning services, please contact Jim Connor on +44 207 398 6000.