We can help you to respond to change through the following services:
Market positioning analysis
We can assess the relevance and competitive strength of the brand and proposition to your target client base. This includes:
- Definition of the market – buyers and propositions
- Buying criteria and process – what is valued and how chosen
- Competitor landscape – key players and offerings
- Competitor positioning – client appeal and relative competitor strength
Competitive strategy formulation and validation
We will formulate or refine your competitive strategy to strengthen your market position or adopt a changed market stance. This typically includes:
- Market positioning opportunities and options
- Proposition assessment / elaboration
- Competitive strategy refinement / formulation
- Validation – “market testing” competitive strategy
- Change implementation programme
Operationalising the market stance
We will help to align the market-facing and internal facets of your business with the market stance and competitive strategy.
This may include:
- Alignment of Marketing and sales collateral
- Alignment of client relationship management and sales processes
- Implementation of positioning / repositioning campaigns