News
The Future is Bright for Business Intelligence - Computer Business Review
[01-10-2008]
In this article, Morse's Alison Whitby gives her opinion on the ptoential and future develpment of busines intelligence as part of a colloection of opinions from industry experts and thought leaders. Alison explains how BI technology has evolved as more and more organisations are able to access "democratised", easy-to-use software.
"The technology is now reaching a point where it can actually be joined up enough and respond quickly enough to deliver useful BI. Put simply, it is now much easier to provide the right data at the right time to the right person and thus empower them to make the right decision. There is also a massive drive for managers to be empowered and to `own' their data and thus make better business decisions on the ground."