News
All for one and one for all - Retailspeak
[08-08-2008]
Morse's Izabella Seroczynska is quoted in this article giving examples of where retailers have managed a multi-channel approach successfully, and the need for every retailer to have stock visibility and availability across every one of their channels. She also discusses aspects of their customer profiles that retailers should take into account:
"Brands can't make assumptions about their customers' profiles. Some age groups or income groups won't easily walk into certain stores on the high street, but will have no reluctance to shop in the on-line equivalent, says Seroczynska"