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Power to the People – CBR e-zine

[01-06-2008]

Morse’s Alan Tibbotts discusses the shifting focus of CRM, from internal practices to putting the customer centre stage

 

“Organisations have to be aware of all the touch points - from credit control to the warehouse.  Company systems have to have that information to hand," points out Alan Tibbotts, a consultant at Morse consultancy.


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