Case Studies
Endo Pharmaceuticals moves ahead with Morse mobile solution
Revolutionary wireless technology links company’s decision-makers to core business applications
Key Benefits:
- Business decisions can be actioned remotely
- No more delays in purchase requisition approvals
- Business efficiency has improved
- Easy-to-use solution needs no special training
Endo Pharmaceuticals is a market leader in pain management, engaged in the research and development, marketing and sales of branded and generic pain management treatments. Endo’s
sales force of just under 700 targets physicians, retail pharmacies and other healthcare professionals.
The company has embraced the culture of mobile working, and senior professionals need to be able to stay in touch with the business while they are travelling internationally.
Integrated communications
Like many successful enterprises, Endo Pharmaceuticals has invested in SAP ERP systems to manage its business. It has also equipped staff with BlackBerry devices, so they can
handle email wherever they are and keep in touch with colleagues and clients.
However, until recently, integrating these separate investments in SAP and wireless communications was a considerable challenge, and it had been impossible to access the rich business functionality of SAP via the BlackBerry handsets.
A core business process, such as dealing with purchase requisition approvals, was therefore being held up while the appropriate manager was travelling between client meetings, or en route to Business Partners.
In a company like Endo, where clearly-defined spans of control mean requisitions need to be signed off by a small number of individuals, these delays were becoming a management issue.
Extra flexibility
The fact that managers’ mobility was holding up the decisionmaking process came up in a review meeting between Endo and Morse, which has an established relationship with the company and has provided technical resources, support and consultancy to Endo executives for several years.