Case Studies
A leading UK shower manufacturer
"Morse has helped us take the first step in our long term strategy of improvement and we are really pleased with the immediate benefits for the company in terms of staff time and productivity. We are looking forward to streamlining our operations further and improving customer service."
IT E-Business Manager at the client
The challenge
The client wanted to replace the ageing, unreliable, bespoke system that supported front of shop customer service. It had limited functionality, was causing data integrity issues and did not link with the service or logistics environment. The client wanted a system that not only enabled immediate improvements but would also provide a platform for future developments.
The solution
Morse helped the client customise mySAP CRM to streamline its current processes from front of house through to the service and logistics environments. This is the world's first implementation of mySAP CRM version 4 from front of shop through to the service environment. In another first, the implementation took place in a live environment preventing both lost sales and delays to service provision.
The benefits
The client’s new CRM solution has increased staff productivity by consolidating several different systems and automating previously manual processes. Better visibility from front of shop through sales and logistics has enhanced response to customer queries and improved the management of stock. Cost and sales reporting is also far more accurate. With its new infrastructure, the client has a stable platform for its long term improvement strategy.